Hi, I’m Matt
I’m a Strategic Communicator & multimedia specialist
Bringing a decade of diverse media expertise to amplify your mission and message
Resume
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(Current Position)
Coordinated branding and content for various companies across different sectors, including brand bibles and consistency protocols.
Created databases of targets for marketing representatives.
Marketing Team: Healthscan Imaging, Vessel Healthcare, Chico’s Auto Pros, Chico’s Collision Pros, Rettig Auto Body, Rettig Collision Pros, Bazzell Collision Pros, Collision Pros, Cassady & Self Glass Co., Standard Glass Co.
Recruiting Team: Healthscan Imaging
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(13 years)
Coordinated CGM's marketing and strategic communication content strategies from top to bottom.
Notables:
Total redesign of website (moved from 3rd party vendor with gatekeeper responsibilities to inhouse via Squarespace platform, giving total CMS control and removing the vendor's annual and incidental fees)
Overhauled organization branding focus (from a difficult/confusing domain with no vanity URLs in social media to a single moniker as well as a modern logo redesign)
Developed one-liner and messaging protocols (using the 3-second, 30-second, and 3-minute elevator pitch strategy) for consistency and simplicity in messaging
Created the layout for the main office's lobby renovation
Created first yearly marketing calendar and quarterly template social media calendar with protocols for maintaining deadlines
Designed all brand print materials including letterhead, brochures, fliers, and business cards
Created six additional websites for spin-off and sister organizations
Integrated generative AI into marketing and donor engagement workflows (as starting points for Thank You's and newsletter material), as well as using it to create audio for video content
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(4 years)
Video production, post-production, and photography business.
Notables:
Worked almost 100 weddings as a primary or assistant shooter (photographer) or as the primary videographer and video editor (with some projects having 24-hour turnaround)
Built enough rapport with clients that they did not dictate shot lists or music requests, instead entrusting me to artistically capture the moment of their events/ special days; it was a privilege I did not take lightly
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(3 years)
Video production and post-production work for creation of television adverts.
Notables:
Shot and edited The Todd Road Incident for Leadership Montgomery, a short film about the origins of Leadership Montgomery
Helped oversee the implementation and integration of DSLR cameras into workflow from camcorder only usage (during the meteoric rise of the Canon 5Dmk2 video option)
Primary workflow apps: Adobe Creative Suite (Premier Pro, Illustrator, Lightroom, Photoshop)
Primary camera work: Canon (including 5Dmk3, C100, C100mk2) and DJI drones
Database experience: Network for Good/ Bonterra, Blackbaud
Education: BA in Broadcast Journalism, minoring in Latin and Creative Writing